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"Wipro's
Gaming and Animation Practice focuses on outsourced services
in the areas of entertainment games, serious games and serious
animation."
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Not
Ripples, Not Puddles, but Waves....That's what the Indian Gaming
and Animation vertical is making as well as experiencing these days.
Yet another symbol of this vertical's growth potential in the country,
is the recent entry of IT and Technology major WIPRO into Gaming
and Animation.
As 2007 commenced, AnimationXpress
Anand Gurnani
met up with Wipro
Gaming & Animation practice head Manoj Mishra
to know more about the company's plans..
For Indian Animation & Gaming, 2007, its Happy New Year indeed!
Excerpts
What
is the road map for WIPRO's Gaming & Animation division?
Wipro's Gaming and Animation Practice focuses on outsourced services
in the areas of entertainment games, serious games and serious animation.
Moving forward, we would be gradually edging into the Co-Production
Model and IP creation.
Where
will you be located, please elaborate on the strategy for selecting
the location?
Our Gaming and Animation Center of Excellence is based out of Hyderabad.
We also have a Games Testing lab in place, which is also based out
of Hyderabad.
The
decision to choose Hyderabad as the location for the Gaming and
Animation COE is based on Wipro's presence in that area along with
the excellent infrastructure already in place and availability of
skilled manpower.
Your
comments on the opportunities that you see in the Animation &
Gaming space?
NASSCOM has estimated the global market size of the Games and Animation
industry at $30.8 billion in the year 2005, poised to grow up to
approximately $46 billion by the year 2009. Though Entertainment
sector would account for a significant portion of the animation
market, the trend in the Gaming and Animation space is the rise
of Serious Games.
Serious
Games are games that are used for serious applications. This is
right now a fledgling industry, but is expected to grow at a very
rapid rate. Given Wipro's strong engineering presence with industry
leaders in Medical, Aerospace, Automotive Electronics etc, we are
expecting to have a strong presence in this space.
Please
list a few of the Industry best practices and philosophy that you
look to incorporate into your Animation & Gaming practice as
WIPRO?
Wipro delivers unmatched business value to customers through
a combination of process excellence, quality frameworks and service
delivery innovation. Wipro is the World's first CMMi Level 5 certified
software services company and the first outside USA to receive the
IEEE Software Process Award.
We
plan to percolate this to the Gaming and Animation Practice. We
would thrive to bring in a process and quality orientation to this
industry.
Will
your business model revolve around IP or will it be more services
driven?
As of now we are focusing on Outsourced services in the Gaming
and Animation space, though we do not rule out the possibility of
Co-Production and IP creation in Gaming and Animation space.
Additional
Comments
Gaming and Animation Practice is a part of Wipro's Product Engineering
Solutions (PES) Group. Wipro's PES group has more than 13,500 people
and offer a complete range of R&D services ranging from product
strategy to software development to quality consulting for clients.
PES has more than 200 active clients in industries such as automotive,
medical devices, software products, semiconductor, platforms and
peripherals and consumer electronics. R&D services now accounts
for 36 percent of Wipro's total revenues.
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